Maslow’s Heirarchy of Needs

Motivation is the individual’s willingness to exert effort to achieve specific goals. Psychologist Abraham Maslow theorized that a heirarchy of needs motivate people

1. psychological
2. safety
3. belonging
4. esteem
5. self-actualization.

According to his theory, individuals are motivated by the needs located a step above the minimum needs that are fulfilled. Once a set of needs have been fulfilled, they are not likely to get fulfillment from needs at lower levels. People are also not likely to get motivated by an environment that will fulfill needs at a high level when their low level needs have not yet been fulfilled.